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〖Two〗Once the technical groundwork is laid, the next step revolves around content optimization — the heart of 360 Search ranking. 360’s crawler is known for its sensitivity to content freshness and originality. Publishing thin, duplicated, or low-value content will quickly lead to deindexing. Instead, commit to creating comprehensive, in-depth articles that address user intent. For example, if your target keyword is “360網站优化技巧,” produce a 2000+ word guide with subtopics, examples, and actionable steps. Use LSI (Latent Semantic Indexing) keywords naturally throughout the text — tools like 360词庫 (360 Keyword Library) can help you identify related terms. Pay special attention to the first paragraph: 360 Search weighs the initial 100–150 words heavily for relevance. Place your primary keyword early but in a natural way. Headings (H1, H2, H3) should be descriptive and include secondary keywords. However, do not over-optimize; use headings to structure content logically for both users and crawlers. Another vital aspect is internal linking. 360 Search values a well-linked site architecture that distributes page authority. Link from high-authority pages to newer posts using relevant anchor text. Also, update older content periodically — even minor changes like adding a new statistic or refreshing a date can signal freshness. Multimedia elements such as images, videos, and infographics improve dwell time and engagement. For images, always include alt text with keywords (but avoid stuffing) and compress file sizes. For videos, host them on your own server or embed from trusted platforms like Youku, as 360 Search indexes video content increasingly. User-generated content (comments, Q&A) also contributes positively if moderated to avoid spam. Moreover, leverage 360’s “问答” (Q&A) platform — 360问答 — where you can answer questions related to your niche and link back to relevant pages. This not only drives direct traffic but also signals topical authority to the search engine. Remember that 360 Search places a premium on E-A-T (Expertise, Authoritativeness, Trustworthiness) just like Google. Demonstrate expertise through author bios, citations, and case studies. Build trust by displaying contact information, privacy policies, and secure checkout processes if you run an e-commerce site. All these content-centric practices will make your site a strong candidate for top rankings in 360 Search.